Everyone in the marketing world is talking about the latest digital marketing trends. But what does this mean for your business? Since digital marketing can be a highly technical field, other entrepreneurs will require your expertise to grow their own businesses.
So, if you want to stand out from the competition and grow your customer base, then these are certainly six things that you need to be aware of. Of course, you’re always going to have your ideas about marketing your business, but it never hurts to see what other people are doing.
1) Increased Video Content
You live in a world where people’s attention spans are shorter than ever before, and media consumption is constantly growing. With this in mind, you’ll need to create more video content that offers true value to your client’s target audiences.
According to the experts, you should use videos that are two minutes or less. These short videos are perfect for social media platforms with time restrictions, such as Twitter or TikTok. At the same time, you’ll need to invest in high-quality videos that represent your clients’ brand.
2) Artificial intelligence
Artificial intelligence has garnered a lot of attention in the last few years, and it’s no surprise that this will remain one of the most talked-about digital marketing trends. Your business will need to embrace AI if you want to stay ahead of the curve, so don’t be afraid to invest in software solutions that allow you to do just that.
For instance, if your marketing agency receives a lot of proposals for projects, you’re going to need a solution that can help you sort through these proposals efficiently. This is where RFP software for marketing firms comes in to save the day. With this type of software, you’ll be able to craft responses promptly and cut down on the time you spend on proposal generation.
3) Voice Search
Voice search is another digital marketing trend that will significantly impact many businesses. This means that unless you want to find yourself losing a large portion of your client base, then you’ll need to help your clients invest in voice-responsive websites or mobile apps that are optimized for natural language queries.
The great thing about voice search is that it will be primarily used in verticals with a high degree of competition. For example, hotels and restaurants should make their websites more responsive to voice search, as this is likely to be the primary method of inquiry in the future.
4) Accelerated Mobile Pages
Have you noticed that your client’s bounce rate is increasing on mobile devices, even though the content on their website is highly valuable? If so, then it’s time to invest in accelerated mobile pages (AMP). These are perfect for increasing engagement rates on Google’s search engine and improving their websites’ visibility.
Accelerated mobile pages are faster than other types of pages, and users can learn more about a business in just a few seconds. That’s why they’re great for improving your SEO efforts while at the same time ensuring that users are engaged with your content. Users are also more likely to share AMP content on social media platforms.
5) Dynamic Pricing Strategies
It’s no secret that online retailers need to embrace dynamic pricing strategies to stay competitive. In the past, many of these companies have been afraid to adopt dynamic pricing software, mainly because they didn’t want to appear as though they were using unethical tactics.
Now that this fear has subsided, more and more e-commerce sites are using dynamic pricing strategies to reach more extensive customer bases. You can do the same thing to increase the number of customers visiting your website, but you’ll need to take some time to test various strategies before settling on one.
6) AI-Powered Personalization
Personalized content is taking off in the digital age, mainly because it offers businesses an easy way to stand out. If you can come up with a unique way to serve your customers based on their preferences, then you’ll be able to keep them engaged with your content for longer.
If you don’t have the budget for professional content writers, then you’ll be glad to know that artificial intelligence can do the job for you. There are several options on the market, and you should be able to find something that meets your needs within a reasonable budget.
Digital marketing is constantly evolving, and if you want to stay ahead of the curve to grow your business, you need to be aware of the latest trends. These trends will help you reach more customers and achieve tremendous success in the digital age, from increasing your use of video content to embracing artificial intelligence.