The year 2019 is about to come to an end, and we are about to start a new decade. 2020 may be a pretty exciting year for most business owners, as it seems to have a lot in store for marketers and company owners alike.
However, this means that you’d have a lot more competition, no matter what type of business you own. One thing you can do is keep in contact with an ad agency in your area. For example, in Salt Lake City, you should have one to contact. Today, we will discuss things to remember and improve your marketing communications strategy this upcoming year.
Try Guest Blogging
Guest blogging is when other people create content for someone else’s blog. There are thousands of bloggers all over the world, which means that you can find a couple of great ones in your area. Try contacting some of them and see if they are interested in partnering with you for a guest blog.
However, you should make sure that the article that you make them write is a high-quality one. You wouldn’t want to post anything without any message or purpose, as this will be a total waste of money and time on both ends.
Reach Your Customers through SMS
Sending email newsletters is the norm with a lot of businesses when reaching their customers. They do this to market their products and services and let their customers know about discounts and exclusive promotions.
However, studies show that SMS is still the most used form of messaging today. It shows that SMS marketing is useful today. People look at their phones several times per day. So if you send your customers a text, chances are they will read it. Make sure to keep your message concise. Don’t bother your customers with too many of them in a day. Doing this can make them react negatively to your business.
Make Your Landing Pages
If your brand is established and you have a decent number of loyal customers, you would want to try creating your landing pages. These pages should contain your new promotions, exclusive discounts, and other announcements that you think would appeal to your customers.
This step will make the messaging a lot more targeted, which can help with converting your ads to actual sales.
Focus on Your Email Content
There are thousands or even millions of companies sending newsletters every year. This constant sending can annoy people, leading them to direct some messages to the spam folder.
You would not want your messages to go straight to the spam folder, as this would make them irrelevant. This is why it is essential to focus on your email content. Make your emails and promotions short but interesting to capture your customers’ attention.
Make your customers feel important and cared for so that they would continue availing your products and services. Have regular meetings and brainstorm with your marketing team so you can make 2020 the best and most productive year for your company.